Commission must act now or add major payment obstacles for EU online merchants facing global competition

PRESS RELEASE May 17, 2017

Ecommerce Europe remains strongly concerned about the European Banking Authority’s final draft RTS on Strong Customer Authentication. The European Commission must now make the necessary changes, or punish online merchants and their customers while putting at risk the competitiveness of the European e-commerce sector.

« The European Commission must act now, or add major payment obstacles for EU online merchants already disadvantaged by global competition,” stated Marlene ten Ham, Secretary General of Ecommerce Europe, adding that “in theory, the final draft RTS allow for exceptions to Strong Customer Authentication based on Transactional Risk Analysis, but in practice, the unreasonably low reference fraud values mandated by the EBA will continue to push the majority of transactions to undergo Strong Customer Authentication. »

The draft standards, currently under consideration by the European Commission, continue to fail to address the importance of the merchant side to the application of Transactional Risk Analysis (TRA) in online payments. In their approach, European legislators are punishing online merchants and their customers, not the fraudsters.

By not accounting for the valuable information held by online merchants, information that only online merchants have, will be lost as a factor of minimizing transactional risk. More legitimate payment transactions will thus be declined as customers’ PSPs/banks will not be able to pinpoint all low-risk transactions. Not considering the merchant aspect in the final decision making on the application of Strong Customer Authentication, the RTS will also fail to create an economic incentive for PSPs to improve their fraud-rates, thus doing little to improve the industry’s fraud-rate.

Ecommerce Europe also stresses its concerns that the final draft RTS put European online merchants at a significant competitive disadvantage to their non-European competitors. In an online environment, European online merchants, in particular SMEs and start-ups, are in direct and constant competition with non-European competitors who already often face less burdens when selling to European customers. By forcing the majority of online transactions to undergo Strong Customer Authentication, European legislators put European online merchants at a further competitive disadvantage.

As Ecommerce Europe highlighted in a pan-industry letter to European Commission Vice-President Dombrovskis on 7 April, players across the electronic payments value-chain agree that the merchant side should be allowed to apply Transactional Risk Analysis to the benefit of increased payment security without creating unnecessary friction to the customer checkout experience. We urge the Commission to work with the European Banking Authority and the e-commerce industry to address the outstanding points highlighted in the explanatory annex in line with the spirit of the revised Payment Services Directive and to the benefit of the EU’s Digital Single Market.


About Ecommerce Europe

Ecommerce Europe is the association representing 25,000+ companies selling goods and/or services online to consumers in Europe. Founded by leading national e-commerce associations, Ecommerce Europe is the voice of the e-commerce sector in Europe. Its mission is to stimulate cross-border e-commerce through lobbying for better or desired policy, tabling the e-commerce sectors’ demands on the agenda of those designing the necessary standards and regulations, by offering a European platform bringing the European e-commerce sector and other stakeholders together, and by providing in-depth research data about European markets. Moreover, Ecommerce Europe provides more than 10,000 certified online companies across Europe with a European Trustmark label, with the aim of increasing consumers’ trust in cross-border purchases.



National associations that are members of Ecommerce Europe

Belgium BeCommerce
Bulgaria Bulgarian E-commerce Association
Czech Republic APEK
Denmark FDIH
Finland KAUPPA
Finland Verkkoteollisuus
France FEVAD
Germany Händlerbund e.V.
Greece GRECA
Ireland Retail Excellence Ireland
Italy Netcomm
The Netherlands
Norway Virke eHandel
Poland e-Izba
Portugal ACEPI
Romania ARMO
Spain Adigital
Switzerland NetComm Suisse

Ecommerce Europe AISBL
Rue de Trèves 59-61, B-1040 Brussels, Belgium


Twitter: @Ecommerce_EU

Press contact Ecommerce Europe

Marlene ten Ham

Secretary General

Tel.: +32 2 502 31 34