European online merchants still face barriers when selling abroad

ECE(1)Legal fragmentation, taxation systems (VAT) and logistics/distribution remain the three most difficult barriers to overcome for online merchants selling abroad according to the “Cross-border E-commerce Barometer”. Following on from last year’s successful survey on barriers to growth of the European online sales industry, Ecommerce Europe launched the Barometer amongst its European-wide membership base at the beginning of 2016 to measure the barriers online merchants still face when trying to expand their business cross-border in Europe.
As the voice of the e-commerce industry, Ecommerce Europe provides EU policy makers and companies with first-hand information and workable solutions for the main obstacles online businesses face when trying to sell goods and/or services in other EU Member States. “We have to make sure that we do not make things more complex for the online sector. The Barometer is a useful tool to identify exact problems and assess developments in the e-commerce market following policy initiatives taken at EU level”, declared the Secretary General of Ecommerce Europe, Marlene ten Ham.
The Barometer analysis report examines more in-depth each of the three main barriers to cross-border e-commerce in order to provide detailed and evidence-based facts & figures about the issues which – according to online merchants – require immediate attention and solutions. Furthermore, this year’s study has a dedicated part to merchants’ attitudes towards the increasing globalization of e-commerce. Most of the companies that replied to the survey believe that the globalization of e-commerce will foster unfair competition between EU and extra-EU online merchants.
Click here to download a copy of the analysis report of our “Cross-border E-commerce Barometer 2016”.
About Ecommerce Europe
Ecommerce Europe is the association representing 25,000+ companies selling goods and/or services online to consumers in Europe. Founded by leading national e-commerce associations, Ecommerce Europe is the voice of the e-commerce sector in Europe. Its mission is to stimulate cross-border e-commerce through lobbying for better or desired policy, by offering a European platform for European e-commerce sector and other stakeholders, and by providing in-depth research data about European markets. Moreover, Ecommerce Europe provides more than 10,000 certified online companies across Europe with a European Trustmark label, with the aim of increasing consumers’ trust in cross-border purchases.

National associations which are members of Ecommerce Europe

Belgium Becommerce
Czech Republic APEK
Denmark FDIH
Finland Finnish Commerce Federation
Finland Internet Industry Finland
France FEVAD
Germany Händlerbund e.V.
Greece GRECA
Ireland Retail Excellence Ireland
Italy Netcomm
Luxembourg Luxembourg E-commerce Association
The Netherlands
Norway Virke
Poland e-Commerce Polska
Portugal ACEPI
Spain Adigital
Switzerland NetComm Suisse

Ecommerce Europe AISBL
Rue de Trèves 59-61, B-1040 Brussels, Belgium
Twitter: @Ecommerce_EU
Press contact Ecommerce Europe
Marlene ten Ham
Secretary General
Tel.: +32 2 502 31 34